Winter 2013 Lookbook

The Cali Prime Team Ventures through the streets and along the coast of southern California to shoot their very first collection of street-inspired clothing. Grab your boards and join them as they embark on a mission to spread the creativity and originality of the cali prime lifestyle to people all over the world.

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Watch 2013 Trailer

Cali Prime is more than just clothing. we represent a lifestyle saturated by street culture, art, music, and alL The elements of creativity. Self expression is a must. Finding yourself is a journey. Cali Prime exists with a purpose. We are here as a reminder to stand out from the crowd and to inspire everyone to choose their own path.

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